01 Challenge
Create inaugural large-scale trade show presence showcasing authentic Japanese culinary culture. The exhibit needed to transport attendees from bustling show floor to serene Japanese streets while maintaining accessibility and honoring traditional aesthetics.
02 Solution
Designed immersive Japanese village experience featuring custom sushi cart reflecting authentic street vendor aesthetics, specialized carpeting mimicking Japanese sidewalks, and high-impact cultural graphics. Every element worked cohesively to create gateway experience that strengthened brand presence and unlocked new partnership opportunities through authentic cultural immersion.
20' x 30' | IDDBA
