01 Challenge
Triple launch debut featuring Barbie cakes, Girl Scout bundt cakes, and new branding. Needed fresh, vibrant booth accommodating extensive product displays while helping retailers visualize merchandising possibilities. Required flexible design for future expansion and smaller regional shows.
02 Solution
Bold graphics made the new logo and back-lit pink Barbie displays pop. Created authentic bakery atmosphere with espresso station and comfortable seating for genuine conversations. Multiple display environments showcased different merchandising scenarios. Custom modular system enables reconfiguration for any space size while maintaining cohesive brand story.
20' x 60' | IDDBA
